In this episode, Oleksij Rak sits down with Jeremy Ostermiller — an eight-time founder who went from promoting hip-hop shows to building one of the first video ad exchanges, and who now runs two direct-to-consumer brands — to talk about positioning, community, and why so many founders never earn their first dollar.

In this episode of Reframe First, Oleksij Rak talks with Scott Foster, founder and CEO of JJ Scott, about turning solventless hash rosin into a strain-specific cannabis beverage — and the branding, distribution, and industry politics standing in the way.

In this episode of Reframe First, Oleksij speaks with Matthew Ferguson, Managing Director of eManaged, about what it really takes to grow and manage a successful multi-channel e-commerce business. They discuss the realities of selling ac...

Jason Boyce, Founder & CEO of Avenue7Media, shares how brands can grow on Amazon using AI, data, and full-funnel marketing. From early FBA days to advanced strategies, he breaks down what it takes to build a profitable e-commerce brand t...

In this episode, Hamza A Liaqat, Co-Founder and Head of Growth at Dvours, shares how his team builds and operates fully managed e-commerce stores for partners across platforms like Amazon and Shopify. He breaks down how passive income wo...

In this episode, I had a conversation with Melissa Dusendang, Head of E-commerce & Operations at SHEFIT, about what it really takes to scale e-commerce operations behind a high-growth DTC brand. SHEFIT became widely known after appearing...