Founders, CEOs, operators, and executives running real companies. We talk to leaders across many industries: Travel, E-commerce, Consulting, and beyond, because the most interesting patterns aren't industry-specific. We're looking for honest experience-sharing about common problems, pains, and the decisions behind them.

Book a pre-podcast call above, or reach out via LinkedIn. We're looking for leaders willing to talk honestly about specific challenges they've navigated, not polished success stories.

Spotify, Apple Podcasts and YouTube. New episodes drop weekly.

Most episodes run 45 to 60 minutes. Long enough to go deep, short enough to finish on a commute.

Reframe First is hosted by Oleksiy Rak, CEO of Rebbix. Over more than a decade, he's worked closely with founders and executive teams launching products, scaling companies, and adopting new technologies across many industries. That hands-on experience and the recurring patterns he's seen across very different businesses - is what shaped the podcast.