In this episode, Oleksij Rak sits down with Jeremy Ostermiller — an eight-time founder who went from promoting hip-hop shows to building one of the first video ad exchanges, and who now runs two direct-to-consumer brands — to talk about positioning, community, and why so many founders never earn their first dollar.

In this episode, Oleksij Rak sits down with Greg Mohr, franchise consultant and Wall Street Journal bestselling author, to talk about how the franchise buyer has changed — younger, half of them women, and after time rather than money — and what that shift means for anyone weighing a franchise.

In this episode, Oleksij Rak sits down with Rick Morgin, franchise consultant at The Franchise Consulting Company, for an unusually honest look at the numbers behind franchise consulting — and at what really stops people from becoming business owners.

In this episode, Oleksij Rak talks with Pam Bartlett about why people buy businesses when they stop trusting their industry — a decision she made herself in 2013, and one she is now watching arrive again for a different reason.

In this episode of Reframe First, Oleksij Rak talks with Anthony Enrico, founder and CEO of LeanScale, about why hiring salespeople doesn't create demand, what outbound saturation has done to the top of the funnel, and where AI automation has actually paid for itself inside a go-to-market operation.