In this episode of Reframe First, Oleksij Rak talks with Matt Solomon, founder of 25/8 Motivate, about the parts of franchising the industry doesn't advertise — why passive ownership is mostly a myth, how validation calls get quietly stacked in the brand's favour, and why he thinks franchise consulting as it works today is close to obsolete.

In this episode of Reframe First, Oleksij Rak talks with Rogue Schott, head of franchise expansion at Block Renovation, about the three to four months between signing a franchise agreement and opening the doors — the stretch of the journey nobody talks about, and where most first-time owners lose money before they ever serve a customer.

In this episode of Reframe First, Oleksij Rak talks with Dusty Gulleson, founder and CEO of Tectonic, about why AI initiatives stall on undocumented processes rather than technology, which roles are quietly collapsing inside services companies, and why relationships — not agents — are still the real moat.

In this episode of Reframe First, Oleksij Rak talks with Yuval Yatskan, CEO of ePlane AI, about AeroGenie — an agentic decision engine that reads entire datasets instead of sampling them, runs thousands of simulations per second, and leaves an audit trail you can replay when someone asks you to defend the call.

In this episode of Reframe First, Oleksij Rak talks with Terese McGroarty, franchise consultant at FranNet, about how she matches aspiring business owners to the right franchise, the red flags that kill a deal, and why business ownership is really about the role, not the industry.