About Hamza

Hamza A. Liaqat is co-founder and head of growth at Dvours, a six-year-old agency that builds and operates partnership e-commerce stores — primarily on Amazon — for busy professionals who want hands-off passive income. Dvours runs product research, sourcing, listing, marketing, and fulfillment for partners worldwide; roughly 80% of stores are Amazon FBA, with the rest on Shopify, Walmart, and eBay. A 50+ person remote team manages 100+ active stores.

What we talked about

Hands-off store operations — Partners fund inventory; Dvours handles everything from six-step product qualification to monthly reporting — most never touch day-to-day operations.

Returns, risks, and realistic timelines — 18–25% ROI per inventory cycle with 30–40-day sell-through targets; slower sales or price wars compress margins but rarely wipe capital.

Why partnership, not solo stores — Amazon allows one store per household; Dvours operates partner stores while running its own — scaling through capital partners, not duplicate accounts.

Amazon's policy shift — Trend-chasing and dropshipping are largely gone; Amazon now rewards compliant sellers with documentation, FBA infrastructure, and long-term systems.

FBA versus off-platform traffic — Amazon's built-in traffic versus Shopify for influencers who already own an audience; off-Amazon Meta and TikTok ads when margins allow.

Remote team economics — A global 50-person team at roughly 20% of US labor cost keeps multi-store operations viable.

Sharpest moments

On the Amazon opportunity:

out of these 12 million every day, our goal is just to get a chunk of 200 items every day.

On what "automation" means for clients:

we take the workload from them and we offer everything... we do everything for them.

On why results take months:

you cannot get results in like 10 days.

On overpriced service fees:

don't pay $50,000 in some service fee. Instead, buy inventory for $50,000 and sell it so you can make some

On building the right system:

We need to have the right system in place to get things done, to get the results.

Key takeaways

• Dvours targets capital-rich, time-poor partners — inventory size drives returns, not a fixed monthly income promise.
• A six-step product qualification process filters for 30–40-day sell-through and defensible margins before a dollar is spent.
• Main risks are slow inventory turns and marketplace price wars — mitigated via brand MAP policies and off-Amazon traffic.
• Amazon tightened rules ended the trend-hopping era; durable sellers need supplier networks built over years.
• TikTok Shop and creator storefronts split younger buyers, but Amazon's 12M daily orders remain the core channel.
• Hamza's top fix: shorten the months-long path from store launch to first profit — physical goods logistics dominate the timeline.