About Jason

Jason Boyce is founder and CEO of Avenue 7 Media, an Amazon and Walmart agency he built after selling a top-200 FBA brand he co-founded in 2002 — among the first basketball-hoop sellers on Amazon. Avenue 7 runs the "seven avenues" brand growth framework for 70+ full-service clients and is productizing it into Av7Lift.ai, starting with the Presence avenue that monitors 234+ listing failure modes daily.

What we talked about

From bad consultant to full agency — Clients couldn't execute 45-item homework lists; Jason became an extension of their team instead — then codified growth strategy into seven interdependent avenues.

Premium brands on a Chinese-flooded marketplace — Target the top 50–100 million Prime shoppers who won't buy the cheapest SKU; AMC data layers PPC, DSP, and CTV to find and serve only that audience.

Amazon Marketing Cloud changes the game — Transparent SQL-query audience building versus black-box Google DSP — enabling demand generation, not just capture, on Amazon.

Seven avenues, all must be green — Presence, financial, traffic, customer, creative, product, and rivals — miss one and growth caps regardless of ad spend.

LLMs are features, not platforms — Two years in the weeds taught Jason deterministic code plus inference engines beat LLM-only SaaS — token costs and hallucinations kill trust.

CTV as the 1946 moment — Closed-loop Amazon TV ads cheaper than Meta video today — stair-step from SEO through PPC and DSP before serving TV only to your ideal customer profile.

Sharpest moments

On Amazon complexity:

Amazon e-commerce is 10 times more complicated.

On codifying strategy:

if we don't pull that brand growth strategy from between your ears and put it into a repeatable process, we're never going to be able to scale this agency

On LLM reality:

LLMs provide outstanding features, but they cannot be platform.

On premium shoppers:

she doesn't trust it.

On connected TV timing:

If you're not doing CTV, you are missing the boat, right?

Key takeaways

• Avenue 7's seven avenues framework is interdependent — presence and clean catalog data are ground zero before financial or traffic work matters.
• None of Jason's clients are lowest-price in category; AMC laser-targeting justifies 20–30% premiums over Chinese competitors.
• Av7Lift.ai productizes avenue one (Presence) with daily catalog monitoring and auto-fix — financial avenue next in closed beta.
• Amazon now requires more product attributes for AI (Rufus, Sparky) — incomplete listings never win organic or paid placement.
• Remote team of ~85 across US, Philippines, Pakistan, and Costa Rica runs on humble-hungry-smart hiring and the AB7 playbook.
• Differentiated product plus brand story is mandatory — also-ran Alibaba sourcing is a losing game in 2026.
• CTV inventory is still cheap with precise audience targeting — Jason compares it to Procter & Gamble's post-war TV moat.