How Data & AI Are Reshaping Travel
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Mat Orrego is CEO and co-founder of Cornerstone, a travel data platform he has built over 30-plus years after moving from financial services into one of the world's most transactional industries. Cornerstone automates the most fragmented post-booking workflows for travel management companies, corporate buyers, and OTAs like Expedia — processing hundreds of thousands of reservations daily through deterministic business rules at scale.
Post-booking as the hard problem — Why Cornerstone lives in the messy middle after purchase — schedule changes, policy compliance, reconciliation, and real-time messaging across the reservation lifecycle.
Business rules at a million transactions a day — How parameterized rule engines enforce policy, trigger Slack alerts, and replace month-end reports with instant reactions.
Legacy infrastructure meets agentic search — Why combinatorial AI shopping queries are crushing old distribution systems built for human look-to-book ratios of one to two percent.
Making travel data agent-ready — Schema descriptions, master data management, and intent tagging so LLMs can answer forecasting questions humans used to need analysts for.
Intermediaries under pressure — AI threatens labor-heavy agency roles, but customer relationships, bundled experiences, and post-booking support still defend the middle layer.
Booking windows flattening — Shorter advance purchase cycles on business and leisure travel — and what Cornerstone's Travel Index data shows about impromptu buying.
On what Cornerstone does:
take the most complex, most fragmented areas of the travel industry and kind of figure out how to automate them
On the old way of working:
it was always an after action analysis.
On daily scale:
we're processing anywhere from 800,000 to over a million transactions on a daily basis
On who sits behind every reservation:
Every one of those reservations is not a bot. It's an actual person.
On legacy distribution strain:
look to book ratios... one to 2 % actually convert to an actual booking.
On AI's threat to intermediaries:
AI is competing for human labor costs
On shifting booking behavior:
you don't have those big year-long booking windows like you used to.
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