Building a Company Run by AI Agents
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Fabio Cannavale is founder of Last Minute Travel Group (lastminute.com) and BHeroes, an early-stage investment firm. Returning for a second conversation, he explains why he thinks the next generation of companies should be built around AI agents from day one, drawing on his own experiments running a large travel business and investing in AI-native startups.
"Artificial" is the wrong word — why he thinks of AI as superhuman rather than robotic, and why that framing changes how you build with it.
Company of agents, not people — his blueprint for starting a new business today: hire agents first, add humans later if at all.
What it costs to run on agents — early comparisons between millions spent on people versus a fraction of that on AI.
Where travel intermediaries still matter — why brands like Expedia survive the same way big banks do, on trust rather than technical necessity.
Marketing at agent speed — analysis that used to take a team of 30 and weeks now runs in minutes, around the clock.
The real competitive risk — why falling behind on agent sophistication, not AI adoption itself, is what kills a company.
On why "artificial" intelligence is the wrong frame:
The word artificial intelligence is misleading... it's more creative, is more emotional, it's more kind, it's more artistic than any human.
On his blueprint for a new company:
If you start a new company today, what you do? You do a company of agents... You hire the agent, you pay the agent.
On the cost gap he's already seeing:
We are spending today, I don't know, 60 million in people... when we spend two, three million, five million in AI, it's a lot of money.
On what agents change operationally:
Agents work twenty-four seven... you go to sleep... and in the morning you have exactly what you need.
On the actual competitive risk:
If your competitor is much more sophisticated, if you're not sophisticated, you are done.
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